{"title":"Target Launch","description":"\u003ch2\u003eThe Latest Target Darts, Swiss Points and K Flex Innovations\u003c\/h2\u003e\n\u003cp\u003eThis collection is the place to find the newest performance releases from Target Darts. From precision machined tungsten barrels to advanced Swiss Point technology and integrated K Flex systems, it's updated with every major product launch.\u003c\/p\u003e\n\u003cp\u003eWe stay closely aligned with Target's release schedule so players and collectors can get their hands on the latest equipment without delay.\u003c\/p\u003e\n\u003ch3\u003eThe New Bolide Envy Range\u003c\/h3\u003e\n\u003cp\u003eThe Bolide Envy series introduces five distinct 90% tungsten barrel profiles, giving players a choice of grip styles and shapes to suit different throwing techniques. With refined machining and bold detailing, Envy builds on the success of the original Bolide platform with enhanced performance and a more modern look.\u003c\/p\u003e\n\u003cp\u003eAvailable in both steel tip and soft tip configurations, Bolide Envy darts offer balanced weight distribution, tight grouping potential and dependable scoring consistency. Explore the wider Bolide range for further models within the same platform.\u003c\/p\u003e\n\u003ch3\u003eElysian Archetype 43 Points\u003c\/h3\u003e\n\u003cp\u003eThe Elysian Archetype 43 point pairs precision engineering with refined presentation, reflecting Target's ability to merge performance with design. Originally introduced as part of the Archetype 43 barrel setup, these distinctive points are now available separately, letting players bring that same premium look and feel to their own Swiss Point compatible darts.\u003c\/p\u003e\n\u003cp\u003eAs part of Target's ongoing design evolution, the Elysian platform showcases advanced machining and technical detail at the highest level.\u003c\/p\u003e\n\u003ch3\u003eSwiss Point Technology\u003c\/h3\u003e\n\u003cp\u003eThe latest additions to the Swiss Point system, including Signature Swiss TRB Points, continue to push dart customisation forward. The precision threaded design lets players swap point styles and lengths in seconds using a dedicated tool.\u003c\/p\u003e\n\u003cp\u003eExplore the full range of Swiss Points and compatible Swiss Point darts to customise your setup with complete flexibility.\u003c\/p\u003e\n\u003ch3\u003eK Flex Integrated Flight Systems\u003c\/h3\u003e\n\u003cp\u003eThe newest K Flex releases, including Game Over, Press Start, You Win and Bolide editions, combine flight and shaft into a single precision moulded system. Available in No2 and No6 shapes, K Flex holds a perfect 90 degree flight angle for consistent aerodynamic performance.\u003c\/p\u003e\n\u003cp\u003eDiscover the complete K Flex collection to see all the integrated flight and shaft options on offer.\u003c\/p\u003e\n\u003ch3\u003eStay Ahead of Every Launch\u003c\/h3\u003e\n\u003cp\u003eSet up your perfect game with the newest innovations in the world of darts. From groundbreaking dart sets to exclusive player collections, we're dedicated to bringing you the freshest darts and accessories as soon as they hit the market, staying in close contact with the biggest brands to keep our range up to date.\u003c\/p\u003e\n\u003cp\u003eKeep checking back - your perfect throw might be just a single launch away.\u003c\/p\u003e","products":[{"product_id":"target-rob-cross-95k-swiss-point-95-tungsten-steel-tip-darts","title":"Target Rob Cross 95K Swiss Point 95% Tungsten Steel Tip Darts","description":"\u003cp\u003eCreated in partnership with 2018 World Champion Rob Cross, the 95K range pairs elite craftsmanship with performance-focused engineering, giving you tour-level quality, long-lasting durability and a clean, streamlined shape.\u003c\/p\u003e\n\u003cp\u003eEach barrel is machined from 95% tungsten for a dense, compact profile that helps with control and precision. Finished in straight black with a precisely milled grip and radial grooves, the barrel offers strong traction on every throw.\u003c\/p\u003e\n\u003cp\u003eThis set comes fitted with Target's Swiss Storm Surge Points in a striking gold finish, adding grip on the board along with a premium look. Thanks to the patented Swiss Point system, points can be swapped in seconds, and you can choose between 26mm and 30mm Swiss Storm Surge points to fine-tune dart length. A Swiss Point keyring tool is included to make adjustments quick and easy.\u003c\/p\u003e\n\u003cp\u003eCompleting the set is Target's No.6 K-Flex flight and shaft system in white, moulded with precision to hold flights at a steady 90-degree angle for dependable, accurate throws every time.\u003c\/p\u003e","brand":"Target","offers":[{"title":"21 Gram","offer_id":54361094390093,"sku":"190406","price":109.94,"currency_code":"GBP","in_stock":true},{"title":"22 Gram","offer_id":54361094422861,"sku":"190407","price":109.94,"currency_code":"GBP","in_stock":true},{"title":"23 Gram","offer_id":54361094455629,"sku":"190408","price":109.94,"currency_code":"GBP","in_stock":true},{"title":"25 Gram","offer_id":54361094488397,"sku":"190416","price":109.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-rob-cross-95k-steel-tip-darts-190406-190407-190408-190416-main.jpg?v=1784656135"},{"product_id":"target-josh-rock-g1-swiss-point-90-tungsten-steel-tip-darts","title":"Target Josh Rock G1 Swiss Point 90% Tungsten Steel Tip Darts","description":"\u003cp\u003eJosh Rock signed with Team Target in 2025 on the back of winning the 2024 PDC Dutch Darts Championship and the 2022 PDC World Youth Championship. His Generation 1 range is built to \"Rocky's\" own match specifications - he throws a 24g dart. The 90% tungsten barrel is straight with a tapered nose, milled with a dynamic cell-pattern grip for consistent release and control, finished in a striking blue and gold colourway with an intricate geometric cell design.\u003c\/p\u003e\n\u003cp\u003eFitted with 26mm gold Swiss Storm Nano points that sit flush against the barrel, the nano-ring texture boosts board grip. Target's patented Swiss Point locking mechanism lets you swap points in seconds using the supplied key tool, with the taper-and-thread design holding everything securely in place for stable, precise throws.\u003c\/p\u003e\n\u003cp\u003eShort 34mm Pro Grip tag shafts are moulded for a smooth lead-in and better throw control, made from a hard-wearing nylon compound that grips the flight firmly to cut down on fallouts. The set is completed with No.2 Pro Ultra flights in a durable 100-micron material, spot UV printed for an extra protective coating that improves shaft grip and guards the artwork against wear.\u003c\/p\u003e\n\u003cp\u003eBuyers also get one month's access to DartCounter, the leading darts scoring app and player community - track your scores, watch live matches, and play online against friends anywhere in the world, with features including online camera play and a range of popular dart games.\u003c\/p\u003e","brand":"Target","offers":[{"title":"22 Gram","offer_id":54361269961037,"sku":"190380","price":94.94,"currency_code":"GBP","in_stock":true},{"title":"23 Gram","offer_id":54361269993805,"sku":"190381","price":94.94,"currency_code":"GBP","in_stock":true},{"title":"24 Gram","offer_id":54361270026573,"sku":"190382","price":94.94,"currency_code":"GBP","in_stock":true},{"title":"25 Gram","offer_id":54361270059341,"sku":"190383","price":94.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-josh-rock-g1-sp-steel-tip-darts-190380-190381-190382-190384-main.jpg?v=1784656955"},{"product_id":"josh-rock-g1-90-tungsten-soft-tip-darts-by-target","title":"Josh Rock G1 90% Tungsten Soft Tip Darts by Target","description":"\u003cp\u003eJosh Rock signed with Team Target in 2025 after winning the 2024 PDC Dutch Darts Championship and the 2022 PDC World Youth Championship. 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The set is completed with No.2 Pro Ultra flights in a durable 100-micron material, spot UV printed for an extra protective coating that improves shaft grip and guards the artwork against wear.\u003c\/p\u003e\n\u003cp\u003eYou'll also get one month of free access to DartCounter, the leading darts scoring app and player community - track your scores, watch live matches, and play online against friends anywhere in the world, with features including online camera play and a range of popular dart games.\u003c\/p\u003e","brand":"Target","offers":[{"title":"20 Gram","offer_id":54361270419789,"sku":"210501","price":94.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-josh-rock-g1-soft-tip-darts-210501-main.jpg?v=1784656970"},{"product_id":"target-josh-rock-brass-steel-tip-darts","title":"Target Josh Rock Brass Steel Tip Darts","description":"\u003cp\u003eCreated in partnership with Josh Rock - \"Rocky\", the 2024 PDC Dutch Darts Championship winner and 2022 PDC World Youth Champion - this brass set has a straight barrel finished in black PVD, with machined radial grooves for grip and control, and gold paint flecks around the rear.\u003c\/p\u003e\n\u003cp\u003eThe set comes with three pairs of short 34mm Pro Grip shafts in black, white and blue so you can mix up the look, all made from a durable nylon compound with a universal 2BA thread. The matching No.2 Pro Ultra flights are also supplied in three colourways, made from a hard-wearing 100-micron material with a protective spot UV print coating. The steel tips measure 32mm and are finished in silver nickel.\u003c\/p\u003e\n\u003cp\u003eA trifold wallet is included to keep the darts and spares stored safely between games.\u003c\/p\u003e","brand":"Target","offers":[{"title":"22 Gram","offer_id":54361270780237,"sku":"170031","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/MAIN_84669e43-0c79-48a7-a88a-e5f921c0d49f.jpg?v=1784656982"},{"product_id":"josh-rock-brass-soft-tip-darts-by-target","title":"Josh Rock Brass Soft Tip Darts by Target","description":"\u003cp\u003eCreated in partnership with Josh Rock - \"Rocky\", the 2024 PDC Dutch Darts Championship winner and 2022 PDC World Youth Champion - this brass set has a straight barrel finished in black PVD, with machined radial grooves for grip and control, and gold paint flecks around the rear.\u003c\/p\u003e\n\u003cp\u003eThe set comes with three pairs of short 34mm Pro Grip shafts in black, white and blue so you can mix up the look, all made from a durable nylon compound with a universal 2BA thread. The matching No.2 Pro Ultra flights are also supplied in three colourways, made from a hard-wearing 100-micron material with a protective spot UV print coating.\u003c\/p\u003e\n\u003cp\u003eThe soft tips are black pixel-style, designed for high performance with minimal bounce-outs, made from quality materials for durability and added finger grip.\u003c\/p\u003e\n\u003cp\u003eA trifold wallet is included to keep the darts and spares stored safely between games.\u003c\/p\u003e","brand":"Target","offers":[{"title":"18 Gram","offer_id":54361271599437,"sku":"180013","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-josh-rock-brass-soft-tip-darts-180013-main.jpg?v=1784656995"},{"product_id":"josh-rock-takoma-dart-case-by-target","title":"Josh Rock Takoma Dart Case by Target","description":"\u003cp\u003eMade in collaboration with Josh Rock, the 2024 PDC Dutch Darts Championship winner and 2022 PDC World Youth Champion, the Takoma wallet carries the blue and gold styling of his Generation 1 darts range.\u003c\/p\u003e\n\u003cp\u003eAn internal elastic strap holds three fully built darts firmly in place, stopping them shifting around in transit, while a velvet lining keeps the interior soft and scratch-free so your darts stay in top condition. The compact shape looks smart and suits both casual and professional players alike.\u003c\/p\u003e\n\u003cp\u003eTwo zip-locked pouch pockets give you dedicated, easy-to-reach storage for spares such as flights, shafts, points or a Swiss Point tool.\u003c\/p\u003e","brand":"Target","offers":[{"title":"Default Title","offer_id":54361271927117,"sku":"450065","price":16.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-josh-rock-takoma-dart-case-450065-main.jpg?v=1784657007"},{"product_id":"josh-rock-takoma-xl-dart-case-by-target","title":"Josh Rock Takoma XL Dart Case by Target","description":"\u003cp\u003eMade in collaboration with Josh Rock, the 2024 PDC Dutch Darts Championship winner and 2022 PDC World Youth Champion, the XL Takoma wallet carries the blue and gold styling of his Generation 1 darts range.\u003c\/p\u003e\n\u003cp\u003eAn internal elastic strap holds fully built darts firmly in place, stopping them shifting around in transit, while a velvet lining keeps the interior soft and scratch-free so your darts stay in top condition. The compact shape looks smart and suits both casual and professional players alike.\u003c\/p\u003e\n\u003cp\u003eTwo zip-locked pouch pockets give you dedicated, easy-to-reach storage for spares such as flights, shafts, points or a Swiss Point tool.\u003c\/p\u003e","brand":"Target","offers":[{"title":"Default Title","offer_id":54361272222029,"sku":"450066","price":19.94,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-josh-rock-takoma-xl-dart-case-450066-main.jpg?v=1784657018"},{"product_id":"josh-rock-g1-pro-ultra-dart-flight-x-3-sets-by-target","title":"Josh Rock G1 Pro Ultra Dart Flight x 3 Sets by Target","description":"\u003cp\u003eCreated alongside Josh Rock, the 2024 PDC Dutch Darts Championship winner and 2022 PDC World Youth Champion, these flights carry the blue and gold design from his Generation 1 range.\u003c\/p\u003e\n\u003cp\u003eA spot UV print coats each flight, boosting shaft grip and adding protection against everyday wear. Made from a hard-wearing 100-micron material, they're built to keep performing consistently, throw after throw.\u003c\/p\u003e","brand":"Target","offers":[{"title":"No2","offer_id":54361274155341,"sku":"338060","price":3.0,"currency_code":"GBP","in_stock":true},{"title":"No6","offer_id":54361274188109,"sku":"338070","price":3.0,"currency_code":"GBP","in_stock":true},{"title":"TenX","offer_id":54361274220877,"sku":"338080","price":3.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-josh-rock-g1-pro-ultra-dart-flight-3-sets-338060-338070-338080-product-image.jpg?v=1784657070"},{"product_id":"target-luke-littler-world-champion-2025-edition-swiss-point-90-tungsten-steel-tip-darts","title":"Target Luke Littler World Champion 2025 Edition Swiss Point 90% Tungsten Steel Tip Darts","description":"\u003cp\u003eCelebrate Luke Littler's record-breaking run to become the youngest-ever World Champion at the 2025 PDC World Darts Championship with this World Champion Edition steel tip set, built around the details of his title-winning setup.\u003c\/p\u003e\n\u003cp\u003eThe barrels are made from 90% tungsten in a straight profile, finished with Pixel Grip technology - a pattern of small, precision-milled cuts that improve finger grip, control and accuracy on every throw.\u003c\/p\u003e\n\u003cp\u003eFitted with Swiss SLK points, the same points Luke used during his World Championship win. These are ground to a rough finish for extra board grip and fewer bounce-outs, and use the patented Swiss Point locking system, with taper-and-thread technology holding the point securely in place while still allowing quick swaps. Points are available in 35mm or 42mm, and a Swiss Point keyring tool is included for changing them.\u003c\/p\u003e\n\u003cp\u003eThe set is completed with Luke Littler World Championship Edition No.6 K-Flex flights in luminous yellow with a bold purple graphic based on his 2025 title trophy. 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It's built from 215-MDG premium Madagascan sisal for strong self-healing and excellent dart retention over years of use. A sanded surface gives a smooth, even finish with bright, clear colours, and a low-profile stainless-steel wiring system keeps bounce-outs to a minimum. The 36XTEN number ring rotates through 10 positions at 36 degrees each turn, so the board keeps its professional look for longer. A Peak-Fix lock and level system, with adjustable feet, allows secure mounting even on walls that aren't perfectly flat.\u003c\/p\u003e\n\u003cp\u003eThe matching World Champion Edition Surround is decorated with moments from Luke's title win: \"Winning Double\" marks his championship-sealing double 16, \"Danger Zone\" references his favourite double 10 checkout, and the design also depicts the Ballon D'Art trophy awarded for the tournament's most 180s. Made from active reflex polymer for durability and puncture resistance, it fits around the board without any wall fixings, and a ribbed rear profile keeps it stable in place.\u003c\/p\u003e","brand":"Target","offers":[{"title":"Default Title","offer_id":54361288278349,"sku":"440152","price":129.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-luke-littler-world-champion-surround-and-tor-dartboard-bundle-440152-main.jpg?v=1784657321"},{"product_id":"target-nathan-aspinall-g1-swiss-point-90-tungsten-steel-tip-darts","title":"Target Nathan Aspinall G1 Swiss Point 90% Tungsten Steel Tip Darts","description":"\u003cp\u003eCreated with 2023 PDC World Matchplay Champion Nathan Aspinall, the Generation 1 steel tip darts combine grip, precision and balance for competitive players. The 90% tungsten barrel has a tapered front with radial grooves for a comfortable hold and smooth release, with weight distributed to improve balance, accuracy and control on every throw.\u003c\/p\u003e\n\u003cp\u003eFitted with 26mm Silver Swiss Points, using the patented Swiss Point locking system for fast point changes with the included tool. Taper-and-thread technology keeps the point secure and stable during play.\u003c\/p\u003e\n\u003cp\u003eThe Pro Grip Shaft is moulded for a smooth lead-in and strong flight grip that resists fallouts. Made from durable nylon, it also has a nib beside the shaft petals to make fitting flights easier.\u003c\/p\u003e\n\u003cp\u003eThe set is finished with player-edition G1 Pro Ultra No.6 flights, made from tough 100-micron material with a spot UV print that adds an extra protective coating, boosting shaft grip and guarding the printed design against wear.\u003c\/p\u003e\n\u003cp\u003eIncludes 1 month's access to DartCounter, the darts scoring app and player community, with features such as camera play, live match viewing and a range of popular games.\u003c\/p\u003e","brand":"Target","offers":[{"title":"22 Gram","offer_id":54361294635341,"sku":"190686","price":54.95,"currency_code":"GBP","in_stock":true},{"title":"24 Gram","offer_id":54361294668109,"sku":"190687","price":62.49,"currency_code":"GBP","in_stock":false},{"title":"26 Gram","offer_id":54361294700877,"sku":"190688","price":54.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-nathan-aspinall-g1-steel-tip-darts-190686-190687-190688-main.jpg?v=1784657398"},{"product_id":"target-rob-cross-g1-swiss-point-90-tungsten-steel-tip-darts","title":"Target Rob Cross G1 Swiss Point 90% Tungsten Steel Tip Darts","description":"\u003cp\u003eMade in collaboration with 2019 World Matchplay Champion Rob Cross and built to his exact specifications, the Generation 1 steel tip darts feature a 90% tungsten barrel with a straight, slim 48mm profile and radial grooves - a good fit for players who like a shorter barrel. The precision shape gives excellent balance, a comfortable grip and a smooth, controlled release.\u003c\/p\u003e\n\u003cp\u003eFitted with 26mm Silver Swiss Points, using the patented Swiss Point locking system for fast point changes with the included tool. Taper-and-thread technology keeps the point secure and stable during play.\u003c\/p\u003e\n\u003cp\u003eThe Pro Grip Shaft is moulded for a smooth lead-in and strong flight grip that resists fallouts. Made from durable nylon, it also has a nib beside the shaft petals to make fitting flights easier.\u003c\/p\u003e\n\u003cp\u003eCompleting the set are player-edition G1 Vision Ultra No.6 flights, made from tough 100-micron material with a spot UV print that adds an extra protective coating, boosting shaft grip and guarding the printed design against wear.\u003c\/p\u003e\n\u003cp\u003eIncludes 1 month's access to DartCounter, the darts scoring app and player community, with features such as camera play, live match viewing and a range of popular games.\u003c\/p\u003e","brand":"Target","offers":[{"title":"21 Gram","offer_id":54361295520077,"sku":"190690","price":54.95,"currency_code":"GBP","in_stock":true},{"title":"23 Gram","offer_id":54361295552845,"sku":"190691","price":54.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4792\/1229\/files\/target-rob-cross-g1-steel-tip-darts-190690-190691-main.jpg?v=1784657412"},{"product_id":"target-stephen-bunting-95k-swiss-point-95-tungsten-steel-tip-darts","title":"Target Stephen Bunting 95K Swiss Point 95% Tungsten Steel Tip Darts","description":"\u003cp\u003eBuilt with 2025 PDC Bahrain Darts Masters Champion and 2024 PDC Masters Champion Stephen Bunting, the 95K Player Edition darts are designed to match the precision and power of \"The Bullet's\" own game, suiting both competitive players and newcomers alike.\u003c\/p\u003e\n\u003cp\u003eEach barrel is 95% tungsten, giving a slim, dense shape for consistent accuracy. The tapered design starts with a precision-engineered nose that widens into a detailed grip zone, finished in red with precision-milled micro cuts - a good match for players who prefer gripping towards the front of the barrel.\u003c\/p\u003e\n\u003cp\u003eThe set uses Target's Swiss Diamond Pro Points, available in 26mm or 30mm lengths, with a laser-etched pattern for secure finger grip and confident entry into the board. The Swiss Point system lets you switch point lengths using the included premium keyring tool.\u003c\/p\u003e\n\u003cp\u003eFinishing the set are exclusive No.2 shaped K-Flex shafts and flights in a black gradient design, printed with Stephen Bunting's signature and his \"The Bullet\" nickname. 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